Margaret Hogg

Product Designer

Margaret Hogg

All of Us Participant Profile

I worked with The National Institutes of Health and NORC at the University of Chicago as a UX specialist on the All of Us Research Program. As part of that work, I took the AoU portal’s long and clunky patient profile and reorganized it into a mobile-first, user-friendly experience. I took this project from initial user flow and wireframing through developer handoff, engineering support, and QA.

A before (left) and after (right) of the desktop participant profile.

The userflow for the updated profile experience.

Mobile wireframes for the updated profile.

Desktop wireframes for the updated profile.

The updated desktop experience.

A number of screens from the updated mobile experience.

The updated mobile navigation.

After the updated layout launched, I also worked on a streamlined onboarding experience for the profile.


  • Role UX Designer

  • For NORC & NIH

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